Strategic planning is an essential process in the success of any business. It involves a systematic approach to defining the company’s objectives, assessing the internal and external environment, and developing strategies to achieve those objectives. The process is critical as it enables businesses to align their resources, capabilities, and activities with their goals and objectives. However, strategic planning can be a daunting process, especially for students or inexperienced professionals. One tool that has gained popularity in recent years for effective strategic planning is the Quantitative Strategic Planning Matrix (QSPM). In this article, we will explore what QSPM is, how it