In today’s world, branding has become a vital aspect of every business, and it’s not just limited to corporations. Personal branding has become equally important for individuals, including students. Brand analysis is a process that helps to evaluate a brand’s current position in the market, identify its strengths and weaknesses, and develop strategies to improve its performance. This article will explore the importance of brand analysis for students, its different components, and the steps to conduct a successful brand analysis. What is Brand Analysis? Definition of Brand Analysis Brand analysis is assessing a brand’s position in the market and identifying