The marketing mix is a fundamental concept in marketing that outlines the critical components of a successful marketing strategy. Businesses must understand and implement it to effectively promote their products or services and gain a competitive advantage. In this article, we will explore the four Ps of the marketing mix and the additional three Ps that are sometimes included. We will also provide real-world examples and tips for businesses to apply the marketing mix to their marketing strategies. Brief History of the Marketing Mix Neil Borden first introduced the concept of the marketing mix in the 1950s. Borden’s original concept