As businesses operate in an ever-changing environment, they need to have a clear understanding of the external factors that affect their operations. This is where PEST analysis comes in, which stands for Political, Economic, Sociocultural, and Technological analysis. In this comprehensive guide, we will explore what PEST analysis is, how it works, and why it matters. What is PEST Analysis? PEST analysis is a framework used to analyze and understand the external factors that affect a business’s operations. It provides a systematic way of identifying the political, economic, sociocultural, and technological factors that affect a business and how they impact