Acquisition Analysis: Understanding the Basics Acquisition is a critical aspect of any business that aims to grow and succeed. It involves finding and acquiring customers who are not only interested in your products or services but are also likely to become loyal and repeat customers. Acquisition Analysis is the process of analyzing and optimizing the methods used to acquire customers. This article will provide a comprehensive guide to Acquisition Analysis, including its framework, key metrics, and best tools. Acquisition Analysis Framework Acquisition Analysis has a framework that consists of several components. These components include: 1. Definition and Scope of Acquisition