Business success relies on the ability to adapt to changes and overcome challenges. One of the most effective tools for understanding the external factors affecting a business is the PESTLE Analysis. In this article, we will provide a comprehensive guide to PESTLE Analysis, including its components, importance, application, advantages, and limitations. Introduction In today’s fast-paced business environment, it’s crucial to have a clear understanding of the external factors that can impact a business’s success. PESTLE Analysis is a strategic tool that helps businesses analyze and understand the Political, Economic, Sociocultural, Technological, Legal, and Environmental factors that may affect their operations.