Continue the development of your product or brand with your Learning Team.
Research a brand that recently faced a crisis. (We are doing Frontier Communications See Below) For example, issues related to labor relations, competition, litigation, minimum wage, bankruptcy, financial constraints, generational marketing, etc.
Examples of companies/brands that faced crises in the past few years and/or continue to face a branding crisis include but are not limited to the following:
o The Gap
o Best Buy
Prepare a 100 word paper on crisis avoidance.
We are comparing Frontier Communications