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Wk 3 Team – Product/Brand Development: Phase II

Continue the development of your product or brand with your Learning Team.

 

Research a brand that recently faced a crisis. (We are doing Frontier Communications See Below) For example, issues related to labor relations, competition, litigation, minimum wage, bankruptcy, financial constraints, generational marketing, etc.

 

Examples of companies/brands that faced crises in the past few years and/or continue to face a branding crisis include but are not limited to the following:

o   JCPenney

o   The Gap

o   Best Buy

o   Sears

o   Sony

o   NFL

o   Kmart

o   Walmart

 

Prepare a 100 word paper on crisis avoidance.

 

 

We are comparing Frontier Communications

https://www.nhregister.com/business/article/As-it-emerges-from-bankruptcy-Frontier-16142938.php

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