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Unit 6 discussion capstone

Topic: Internet Presence

Overview:

An Internet presence has become critical to a firm’s marketing success. The firm or brand’s website, website customer involvement, and how the firm addresses social media have increasingly become critical to a firm’s overall marketing efforts and bottom-line success.

Discuss and explain your responses:

  • How do you plan to use the Internet to get your company noticed in the sea of Internet sites and stores?
  • How much money will you be investing in your Internet presence?
  • How will that money be allocated?
  • What metrics will you use to determine your website effectiveness and reach?

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