Read and analyse the case attached below, and write a report according to the instructions given at the end of the case.

You are working as a consultant with Fincenture, a large and renowned management consultancy group. Jen and Harry have approached you to write a review of their management control and performance measurement needs. In particular they have requested a review of the Balanced Scorecard and a critical analysis of what it might offer to their business (especially in terms of customer assessment) – they have specifically stated that you should clearly explain any downsides of the approach along with the upsides. In your discussion of the scorecard you should bear in mind the potential changes to the business mentioned above –  move upmarket and the new geographic expansion. Finally you should also cover any potential issues in implementing the scorecard.

At the end of the case it is clearly stated what needs to be discussed in a report which is mainly 

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