Discussion Topic

Respond to the following in a minimum of 175 words:


Select a product from a well-known brand and perform an analysis of the brand:


  • What components make up the brand? How does it create brand equity?
  • What is the image that customers associate with the brand and why?
  • What makes the brand successful?
  • What have you learned about this brand from social media either as a company advertisement or from word-of-mouth? What impact did the presence of the product on social media have on you?


As a second part of our discussion, describe an experience you have had with an organization that did not deliver on the expectations set by its brand.


Explain your responses and incorporate a minimum of two supporting references in your weekly contributions.

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