Discussion Topic

Respond to the following in a minimum of 175 words:

Select a product from a well-known brand and perform an analysis of the brand:

• What components make up the brand? How does it create brand equity?
• What is the image that customers associate with the brand and why?
• What makes the brand successful?
• What have you learned about this brand from social media either as a company advertisement or from word-of-mouth? What impact did the presence of the product on social media have on you?

As a second part of our discussion, describe an experience you have had with an organization that did not deliver on the expectations set by its brand.

Explain your responses and incorporate a minimum of two supporting references in your weekly contributions.