Wk 1 – Apply: The Importance of Market Research

Select a Fortune 500 company in which you are interested.


Write a 700- to 1,050-word paper in which you describe the importance of marketing research to your selected company’s management team.


In your paper:

  • Define market research.
  • If your selected company uses marketing research, identify the different types of marketing research it uses and describe the importance of that research to the company using the provided template.
  • If your selected company does not currently use marketing research, describe the different types of marketing research that would be beneficial to the company.


Format your paper according to APA guidelines.


Submit your assignment.

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