Cruisin’ in Post-Pandemic Waters with Royal Caribbean
Internal Strengths: For this first section specifically, you will outline evidence for strong points (strengths).
Organizing: A “positive†evaluation is appropriate here. At a minimum, analyze various aspects of the company’s organization. Elements include the following: Examine the overall organizational design (functional, divisional, matrix, product, etc.) to determine if the chosen system is creating problems. Analyze any issues surrounding job design or descriptions. Investigate any human resource factors such a salary and wage scale issues or collective bargaining concerns. Evaluate any issues with organizational culture, especially with respect to flexibility for future necessity to change.
Consider the role of the macro-environment forces and how each factor is relevant:
*Global forces
*Demographic forces