I’m studying for my Marketing class and don’t understand how to answer this. Can you help me study?
RETAIL PRICING ( my retailer is Costco )
Go shopping at your retailer OR visit your retailer’s website to help you answer these questions:
Does your retailer use high/low pricing or an EDLP strategy? How can you tell (give examples)?
What pricing techniques for increasing sales and profits (pages 356-360) do you see? Choose one of the techniques and go into detail… how are they using it and why do you think they are using it?
Do you believe your retailer is using the best pricing strategies and tactics for its type of store? Why or why not?