Sources:  10

Length:  3 pages, single spaced


This is a course in marketing strategy, so please be aware of concepts such as value creation, profit pool mapping, value chain analysis, PEST analysis, external environment, internal environment, etc.




The Ford Motor Company has recently decided not to open a new plant in Mexico due to several factors having to do with the current political and economic climate. Please analyze the pros and cons of this decision and the possible economic and social effects of this decision for both the USA and Mexico. Share your conclusions regarding your research and analysis.

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