Wk 4 – Apply: Summative Assessment: Using Descriptive Statistics in Marketing

Assignment Content



An oil change company is looking for ways to increase customer flow and revenue for the business. The company leaders have hired you to be the company’s market research consultant.


Using the raw data provided in the 15 Minute Oil Change Data Set, determine 2 descriptive statistics regarding the oil change company that can be used to attract customers.


Write a 700- to 1,050-word paper in which you:

o   Explain the descriptive statistics determined and their direct use in attracting customers.

o   Analyze additional information needed to develop a better marketing strategy.

o   Assess how you would collect this additional information.


Format your paper according to APA guidelines.


Submit your assignment.

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