I’m studying and need help with a Marketing question to help me learn.


Image courtesy of: Starbucks logo


Image courtesy of: Walt Disney Pictures logo

Choose one of the logos above address the following points using the content from Module 6:

  1. Describe the semiotic/symbolic visual elements in the logo design.
  2. Discuss why having visual symbolic and iconic communication in a logo may be a good strategy to communicate visually with your targeted audience.
  3. Discuss why drastically changing the visual elements in an established and successful logo such as Disney, Apple, or Nike, would have a negative effect on the emotion-based trust relationship clients have with the company.

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