Pick and product/service and trace the supply chain requirements from source to consumer. Consider the following:

1. Identify the ingredients: Find out where they are sourced.

2. Show physical movement of product from source to consumption and/or return. Identify the means of transport where appropriate. Produce an infographic of this supply chain process.

3. The sharing of information in the supply chain processes. Produce an infographic of the information system employed by your company.

4. The financial consideration of all transactions. Produce an infographic of the financial cash-to-cash cysle.

Content to be included:

1. Impact of promotion: trade and consumer

2. Pricing strategy and execution

3. Future developments/issues: Identify 3 key issues/challenges impacting this product by the year 2016. Make specific recommendations on what steps you would take to respond to these developments.

 

The märzen style gets its name from the month in which it was traditionally brewed. Before refrigeration March was the last month that beers could be put down for the lagering, or cold storage process. The beers would age during the summer months and be enjoyed around the time of the fall harvest. This beer style became a staple beer of the annual Oktoberfest celebration in Munich. The first celebration was originally held in 1810 to celebrate the marriage of the Crown Prince of Bavaria. The village green on which it was first held is now a huge fairground known as the Theresienwiese, after the royal bride. The Oktoberfest tradition has become a world renowned celebration of beer, running for sixteen heady days every autumn in Munich, Germany.

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