Wk 2 Team – Product/Brand Development: Phase I

This is the assignment breakdown for this week as discussed here and in group text. As team lead I will be putting the final touches on the assignment. Please ensure all your sources used are included in APA format so I can include in reference.


Our Brand is an internet service provider Linkd that provides affordable internet service for low income communities.


Students will be working in their Learning Team as a development team, creating and developing their own brand/product throughout the remainder of the course.

  • Identify the target market.-Ben
  • Define the brand equity position.-Ben

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