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Why did the US organizational structure shift from product grouping in the 1950s to a matrix in the 1980s?

  1. Why did the US organizational structure shift from product grouping in the 1950s to a matrix in the 1980s? Why did the European organizational structure shift from geographic grouping in the 1950s to category management in the 1980s? Why were the two structures integrated into a global cube in the 1990s?
  2. What are the key distinguishing features of Organization 2005? Why did P&G adopt this structure?
  3. Should Lafley make a strong commitment to keeping Organization 2005 or should he plan to dismantle the structure? Explain your response.

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