Persuasion theory and research : The study of persuasive effects…

•Experimental design with independent and dependent variable in order to determine cause and effect •Example: The effects of conclusion drawing •Provides information on the “relative” persuasiveness of a given message (not absolute persuasiveness) Document Preview:

Persuasion Third Edition 2SAGE was founded in 1965 by Sara Miller McCune to support the dissemination of usable knowledge by publishing innovative and high- quality research and teaching content. Today, we publish more than 750 journals, including those of more than 300 learned societies, more than 800 new books per year, and a growing range of library products including archives, data, case studies, reports, conference highlights, and video. SAGE remains majority-owned by our founder, and after Sara’s lifetime will become owned by a charitable trust that secures our continued independence. Los Angeles | London | Washington DC | New Delhi | Singapore | Boston 3

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