This article provides a sample solution for Outlining a Marketing Plan and Staffing Plan.
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Using the sample marketing plans as guides, create a marketing plan that includes:
The following headers:
Strategy recommendations for marketing the proposed program to your target audience.
Your marketing plan can be in an outline form. A detailed work plan with a timeline for completion is not required for this assignment.
…
Solution
Outlining a Marketing Plan and Staffing Plan
Introduction
Contemporary healthcare organizations require appropriate nurse staffing to offer care positively impacts patient outcomes since it is safe and of high quality. Healthcare experts acknowledge that nursing is an integral part of comprehensive healthcare, meaning that its staffing affects a nurse’s ability to offer safe and high-quality care at every practice level across all settings (Salmond & Echevarria, 2017). Most importantly, one must acknowledge that nursing care delivery is a complex process whose answer goes past the singular act of hiring more nurses than the barest minimum. As such, to appreciate these salient facts, appropriate nurse staffing is in the context of this paper defined as a match of registered nurses’ expertise with the needs of those requiring nursing care that mirrors the practice setting and the situation.
Similarly, a staffing plan herein refers to a map that stipulates any given healthcare organization’s staffing needs. Therefore, this essay targets to create a staffing plan for a healthcare organization by identifying the key positions crucial to the success of the proposed marketing plan besides delineating the roles and responsibilities of each position and highlighting the character and traits of the ideal candidate.
Staff Members Required for Delivering the Proposed Program
ABC Medical center is a health facility that offers high-quality healthcare to a diverse community of patients by availing medical and nursing services that are both patients focused and incorporate the best available evidence besides factoring in patient preferences. The staffing plan forth nursing department in this organization mirrors the particular service needs of the bother the patient and the organization. According to Ingwell-Spolan (2018), the successful implementation of any proposed nursing program, the Chief Executive Officer of the organization, the Chief Nursing Officer(CNO), the department director, charge nurses for every shift, the staff nurses (RN and LPN) Certified Nursing Assistants(CNAs).
Unit Secretaries hold the key to any program that seeks to promote health ad prevent non-communicable chronic diseases with a particular emphasis on Type 2 Diabetes Mellitus. Suffice it to say that having a staffing plan is bound to offer the advantage capitalize on any opportunity. Staffing plan also ensures that sta at ABC Medical center are not hired on the whims of the management but rater on the needs of the organization as it responds to clients’ demands. It is imperative from the outset to observe that the minimum staffing required at each level is hinged on the nurse-patient ratio guidelines and those of patient care needs. Be that s it may; the minimum staffing levels can be modified upwards one downwards depending on the workload assessment using factors that include but are not limited to patient acuity and skill level.
The Roles and Responsibilities of Each Staff Member
The CEO is in charge of all the Medical center operations through the Governing Board’s delegated authority. The CNO is in charge of patient care services. They also determine the types and number of either the nursing workers or non-nursing staff needed to offer nursing care not just within the proposed program but also all the other areas of the hospital The CNO reports to the CEO and sees to it that all the nursing and non-nursing staff abide by the facilities policies as well as guidelines. Next are the Registered Nurses (RNs) the RNs supervise and evaluate nursing care to each patient. Additionally, the RN has the authority to assign the nursing care that to other nursing workers in line with the needs of the patient, which addresses the needs of those pitied by the recommended plans and interventions to fulfill those needs. Last but not least are the Certified Nursing Assistants who are assigned nursing duties based on unit volumes, and acuity the rationale being the recommended staffing guidelines.
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In capsule form, the Behavioral Health Unit (BHU) will oversee most of the non- pharmacological interventions that seek to promote the health of the T2DM patient and prevent complications arising from its poor management. Within the BHU, the staffing patterns and plans are developed by the Director or the department and the Clinical nurse manager before approval by the CNO. From the Director of the Department and Clinical nurse manager, the staffing responsibility is delegated to the charge nurse for every shift, then the staff nurses, CNAs Behavioral Health Technicians and lastly, unit secretaries. The staffing ratios, as per the guidelines within the BHU, are 1: 6 to 8, which could be adjusted depending on patient acuity (Gutsan et al., 2018).
Conclusion
To make the efforts of creating and executing staffing plans, nursing professionals across all levels need to pay attention and heed to the call of the provision of safe and quality nursing care at all times. The 21st-century healthcare organization must consider it an asset to have an appropriate nurse staffing since evidence available indicates a direct link between nursing care and the quality of care. Simultaneously, adequate nurse staffing is directly connected to reduced medication errors leading to improved patient outcomes, the primary and overarching goal of all healthcare services delivery.
References
Gutsan, E., Patton, J., Willis, W. K., & PH, C. D. (2018). Burnout syndrome and nurse-to-patient ratio in the workplace.
Ingwell-Spolan, C. (2018, June). Chief Nursing Officers’ Views on Meeting the Needs of the Professional Nurse: How This Can Affect Patient Outcomes. In Healthcare (Vol. 6, No. 2, p. 56). Multidisciplinary Digital Publishing Institute.
Salmond, S. W., & Echevarria, M. (2017). Healthcare transformation and changing roles for nursing. Orthopedic nursing, 36(1), 12.
Question
Using the sample marketing plans as guides, create a marketing plan that includes:
- The following headers:
- Strategy recommendations for marketing the proposed program to your target audience.
Your marketing plan can be in an outline form. A detailed work plan with a timeline for completion is not required for this assignment.
Staffing Plan Creation
This week, you will also develop a staffing plan for the proposed program. Hiring and retaining qualified employees is the single most critical determinant of your program\’s success. Your staffing plan should identify positions that are key to the success of your program, delineate the roles and responsibilities of each position, and determine the characteristics of the ideal or best qualified candidates.
Using the readings for the week, the South University Online Library, and the Internet, complete the following tasks:
- List the staff members required to deliver the proposed program.
- Describe the roles and responsibilities of each staff member.
Continue with the previous week\’s report and add 3–4 pages to it to complete this week\’s assignment tasks.
Submission Details:
- Support your responses with appropriate research, scholarly references, and specific examples.
- Cite all sources in APA format.
