It is well known that people don’t always ‘speak their minds’, and it is suspected that people don’t always ‘know their minds’. Understanding such divergences is important to scientific psychology. This web site presents a method that demonstrates the conscious-unconscious divergences much more convincingly than has been possible with previous methods. This method is called the Implicit Association Test, or IAT for short.

Here is what to do:

  • Go to the website of Project Implicit:
  • Read the preliminary information, then click on ‘I WISH TO PROCEED’

I would like you to do three IATs. Please do a RACE IAT, a GENDER IAT, and then one of your choice.


Read and follow the directions as you go. You may need to redo your first IAT because it takes a little practice to get proficient at taking these tests. After you have taken your three IATs feel free to look around the site and learn about Project Implicit.


Come to the discussion board ready to talk about your results! Also, write about your results in a brief (2 page) paper that expresses your reaction to the results of these tests and expresses how you believe the information assessed through these tests might be applicable to leadership situations. Half of your grade will be based on your discussion of your results and half of your grade will be based on your discussion of the application of these tests to leadership. This assignment is due by class, Tuesday, October 5.

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