Impact of Online Crowdsourcing on Marketing Strategy Paper

  Assignment Content



Evaluate an online crowdsourcing site. Examples include Dell’s Ideastorm and Starbucks. 


Write a 750- to 1,050-word paper in which you review a crowdsourcing site. Address the following:

o   How has the organization leading the crowdsourcing utilized consumers to help build its organization?

o   How does this option of crowdsourcing influence marketing strategy? 

o   What is the impact of mobile and social media campaigns on marketing strategy for this organization? 


Cite specific examples of these different marketing campaigns in use. 


Format your paper consistent with APA guidelines.

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