Hank Marvin and Patty Smith have worked together for years in the food and catering industry and, having the same dream to run their own business, decided top open their own coffee shop. Hank and Patty spent 12 months researching and planning the details of their coffee shop to decide on the best location, who their target market was, how much capital they would be able to raise, key competitors, what suppliers they would use and what products and services they would offer in their coffee shop and so forth. Then in January 2016 Marvin and Smith’s coffee shop was opened in Wandsworth in South London.
Please see the first two images attached below for the full details of the scenario and complete the following questions:
1. Research and decide on a country (within the European Union) that Marvin and Smith’s coffee shop should expand into.
2. Justification for your choice must be given regarding choice of country;
3. Logical considerations;
4. Ethical considerations;
5. Structural challenge of expanding into that country. Note that you should assume for the purposes of this assignment that the Brexit negotiations will make no difference to the trading environment as it is at present (approx. 500-600 words).