Consumer Decision Making Process Paper

Analyze a recent purchase you made of a durable good.


Note: Durable goods are goods that do not wear out quickly or those that have a lifespan of more than three years, like computers, cars, mobile phones, kitchen appliances, etc.


Write a 1,050- to 1,400-word paper in which you review the steps you took in making this purchasing decision.


Base your review on the following six steps in the consumer decision process:

1.      Problem recognition

2.      Information search

3.      Alternative evaluation

4.      Purchase

5.      Use

6.      Evaluation


Answer the following questions in your paper:

  • How many of these stages did you go through? 
  • Which stage(s) in the purchasing process was/were most important to you? 
  • If you skipped certain stages, what marketing or previous experience influenced you to skip this stage? 
  • What could the selling organization have done more effectively from a marketing standpoint to help you move through these stages?


Format your paper consistent with APA guidelines.

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