BUS411 โ€“ Business Policy Seminar – The Study Corp

BUS411 โ€“ Business Policy Seminar
Overview:
This case illustrates several ways in which Southwest Airlines utilizes the four main building blocks of competitive advantage: efficiency, customer responsiveness, innovation, and reliable quality.
Instructions:
You will need to review the Southwest Airlines case study at the end of Chapter 3 in the textbook and answer the following questions:
โ€ข What is the link between Southwest Airlinesโ€™ business model, strategy, competitive advantage, and profitability?
โ€ข What are Southwest Airlinesโ€™ distinctive competencies, resources, and capabilities to make it happen?
โ€ข How will the Southwest Airlines competitive advantage be maintained in the future?
Requirements:
โ€ข Submit a two-three page Word document covering the elements of the assignment.
โ€ข Develop a clear introduction, body, and conclusion. Use paragraph format and transitions.
โ€ข Focus on the quality of writing and content.
โ€ข Use APA format with a title page, in-text citations, and references. Abstract not required. The title page, reference page, and appendices are excluded in page length requirement.
โ€ข Research and cite at least two credible sources in APA format.

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