Brand Development Challenge

You are a new business development consultant. You are meeting with a client to discuss the importance of developing his or her brand.


Write a 1,050-word paper that outlines how you will present the topic of brand management to your client, including any charts, illustrations, or other graphics as needed to clearly state the importance of effective branding.


Describe these key branding points:

  • Benefits
  • Pitfalls
  • Recommendations


Evaluate the benefits of brand development.


Explain how you will advise your client to develop and introduce the brand to their customers.


Cite a minimum of three sources.


Format your paper consistent with APA guidelines.

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