This sample SOP is for applying to a masters program in Marketing in the UK.
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Statement of Purpose “ Marketing
Marketing is the invisible force that propels the modern business world forward. With recent advancements in communications technology, the marketing field has been revolutionized, with new opportunities and new potential pitfalls. With the globalization of business, the success or failure of international marketing campaigns is undeniably a powerful factor in the success or failure of modern companies. In [my country], however, the field of marketing remains relatively underdeveloped and neglected, however, and the educational opportunities are likewise insufficient for my goals. In contrast, UK businesses place great emphasis on advertising and marketing, and the marketing techniques are accordingly advanced and well-established in the UK. I am confident that, having exhausted many of the training opportunities available in my country, the resources available in your postgraduate program in the UK are ideal for taking my career to the next level.
I was initially attracted to the field of marketing because I find it to be a very dynamic and creativity-based field. In addition, marketing is a fast-growing discipline, encompassing a wide area of activities within the community. I was first exposed to marketing while studying for my Bachelor degree. While studying business administration, I took courses related to marketing, such as International Marketing, Advertising and Marketing Management. In addition to the lectures, we examined several case studies and devised specific solutions for particular problems; through these courses, I grew familiar with the basic theories and applications of marketing.
Due to my coursework, I quickly developed great interest in the field of marketing. As a result, I sought work as an intern at Goodwell Industrial Co., Ltd. during the summer vacation preceding my sophomore year. I worked as a Quality Control Assistant, a role I would occupy for the next three semesters. In this position, I gained a more in-depth and practical understanding of marketing, while I concurrently learned about the theoretical side of marketing in the university. After graduation, I was promoted to Quality Assurance Engineer and given increased responsibilities. Although I found this position rewarding and challenging, I have decided that my academic foundation is inadequate for achieving my career goals, and further training in your masters program will solidify my expertise and help me create more international opportunities for companies such as this in my future career.
I have several concrete goals for my postgraduate experience in the UK. I hope to learn the latest marketing techniques and theories, while also expanding my horizons and developing a broader, more international outlook. I look forward to interacting with students of different nationalities and diverse backgrounds, which will provide me with a deeper understanding of different cultures and mindsets. Overall, I feel that these attributes of your masters program will help to increase my overall effectiveness in the business world and give me a unique advantage in my future career.
I have chosen to study in the UK for several reasons. I have always had great interest in the richness of European culture. In high school, I traveled to England and was in awe of the culture and environment. The traditional aspects of the culture and the historical legacy of this country left a lasting impression on me. Additionally, the field of marketing is well-established in the UK, and as a result, it is a suitable setting for advanced training in this field. Britain, for example, is home to the world-renowned D&AD Award, which promotes education programmes to advance the marketing and advertising industries every year. Studying in such an environment will, I believe, put me on the path to success. Specifically, joining the prestigious masters program offered by your school will give me the theoretical training, practical experience, and access to resources that I will need to advance my knowledge.
After completion of the masters program, I plan to return to Goodwell Industrial Co., Ltd., and apply my skills toward expanding their business beyond Asia and throughout Europe. Specifically, we plan to develop markets in both Eastern and Western Europe, and I feel that the knowledge and experience I gain in your masters program will be essential in helping the company expand and grow well into the future. I am confident that the skills and expertise I have acquired through years of education and employment have prepared me well for postgraduate study at your institution, and I am eager to apply myself and develop my skills further.