I’m stuck on a Marketing question and need an explanation.
Watch the provided video. Marketing activities other than personal selling, advertising, and publicity that enhance consumer purchasing and dealer effectiveness.
- Goal is speeding the sales process and increasing sales volume.
- Produce best results when combined with other other marketing activities, such as advertising.
- Cannot overcome poor brand images, product deficiencies, or poor training for salespeople.
What effective Personal Selling did “Gordan” use to sell the G Series Pro?