I’m stuck on a Marketing question and need an explanation.

Watch the provided video. Marketing activities other than personal selling, advertising, and publicity that enhance consumer purchasing and dealer effectiveness.

  • Goal is speeding the sales process and increasing sales volume.
  • Produce best results when combined with other other marketing activities, such as advertising.
  • Cannot overcome poor brand images, product deficiencies, or poor training for salespeople.

What effective Personal Selling did “Gordan” use to sell the G Series Pro?


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