You will be required to undertake an individual written report related to a particular organisation of your choice. This organisation can be one you work for or one you are familiar with. 

You will be assessed on your ability to: 
a. Critically evaluate the impact on the company’s current and future strategies for sustainable competitive advantage, segmentation and branding 
b. Using a potential pessimistic economic future, critically evaluate the possible impact on the behaviour of the company’s customers.
c. Identify and critically assess two (2) possible opportunities for growth within the organisation’s MACRO environments
d. Write a logical, well-presented and accurately referenced piece of work
e. Demonstrate skills of focus and conciseness

The company/organisation/industry that the report is to be based on is:

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