You are required to carry out an analysis of the global smartphone industry. It should be written as a report to the CEO of a global smartphone company and should include the following

• An analysis of the market structure of the global smartphone industry

• An analysis of the competitive and international business strategies pursued by the main competitors in the market

• A discussion on anti-competitive practices within the industry, if you find any evidence of such activities

• An analysis of the national competitive advantage that a country enjoys in the global smartphone industry

Assessment criteria for the coursework:

To gain a pass mark you will be expected to attempt the questions asked above and show some relevant knowledge and theory. To gain higher marks we would expect good use of relevant theories, examples and data.

Marks for the individual written assignment will be awarded on the basis of the following criteria with equal weight:

• coverage of all aspects of the assignment questions

• degree to which answer exhibits understanding and knowledge of relevant economic and business strategy theory and empirical evidence

• degree to which answer demonstrates consistent and coherent analysis and purposeful structure

• evidence of the use of a variety of sources

• clarity of explanation

• critical analysis

• conclusions that are supported by the discussion

• appropriate citing and referencing of material used


a. Your written assignment must be in the form of a report. It must be between 1500-1750 words (excluding references and tables) and must use double line spacing. You must provide a word count on the first page of your assignment. Please do not attach any appendices. All information must be in the main body of the essay.

b. Your report must comply with rules governing academic integrity. You should avoid plagiarism by citing all the papers that you have used within the text and listing them at the

end of your report. If you quote what others have said, you should place these within quotation marks and cite the source. You should cite and reference your work in accordance to the guide produced by the Business School. This is available electronically on the library website.

c. Your report should be based on academic books, articles and studies (e.g. journal articles). Newspaper articles and web links should be avoided particularly when referring to sources for academic theories and concepts. You can use credible newspaper sources for collecting data on the industry and on the firms referred to in the assignment but you should always reference them properly

A reading list to help you start work on this assignment is given on the next page. However, you are expected to find additional information on your own. It is not possible to get a good mark on this assignment without doing this.

Hand-in date and instructions

The deadline for submitting this assignment is Monday of Week 9. You must submit your assignment to the electronic drop-box available on the moodle site


Recommended reading list

Core textbook

Daniels, J.D., Radebaugh, L.H. & Sullivan, D.P., 2015. International business : environments and operations. 15th ed., NJ: Pearson.

Supplementary textbooks

Beggs, D. and Vernasca, G 2011. Economics 10th ed., London: McGraw-Hill.

Czinkota, M. et al., 2009. International Business European Edition., Chichester: John Wiley & Sons.

Dicken, P., 2015. Global Shift: Mapping the Changing Contours of the World Economy 7th ed., London: The Guildford Press.

Hamilton, L. & Webster, P., 2009. The International Business Environment, Oxford: Oxford University Press.

Supplementary Readings

Friedman, T. L. 2006., The world is flat: The globalized world in the twenty-first century. London: Penguin.

Geroski, P. 2003., The evolution of new markets. Oxford University Press. Chicago

Ohmae, K. 1994., The borderless world: power and strategy in the global marketplace. HarperCollins.

Porter, M. E. 2011., Competitive advantage of nations: creating and sustaining superior performance. Simon and Schuster.

Saul, J. R., 2009. The collapse of globalism. Penguin UK

Journal Articles

Demsetz, H., 1973. Industry Structure, Market Rivalry, and Public Policy. Journal of law and Economics, 16(1), pp.1-9.

Dunning, J.H., 1993. Internationalizing Porter’s Diamond. Management International Review, 33(3), pp.7-15.

Dunning, J.H., 2001. The Eclectic (OLI) Paradigm of International Production: Past, Present and Future. International Journal of the Economics of Business, 8(2), pp.173-190.

Goldstein, J. L., Rivers, D., & Tomz, M. 2007 Institutions in International Relations: Understanding the Effects of the GATT and the WTO on World Trade. International Organization, 61(01), 37-67. (a copy of the paper is available at this link: )

Hoeckman, B. & Mavroidis, P.C., 2003. Economic Development, Competition Policy and the WTO. Journal of World Trade, 37(1), pp.1-27.

Møllgaard, P., & Lorentzen, J. (2006). Competition Policy and Innovation (No. 09-2005). Chicago (a copy of the paper is available at this link: dp_2003-2006/2005-12.pdf )

Porter, M.E., 2000. Location, Competition, and Economic Development: Local Clusters in a Global Economy. Economic Development Quarterly, 14(1), pp.15-24.


Rogoff, M.K., Prasad, M.E., Kose, M.M.A. and Wei, S.J., 2004. Effects on financial globalization on developing countries: Some empirical evidence (No. 220). International Monetary Fund. (the full paper is available at this link )

Rugman, A. M., & Oh, C. H. 2008., Korea’s multinationals in a regional world. Journal of World Business, 43(1), 5-15. (a copy of the paper is available at this link: )

Stigler, G.J., 1964. A Theory of Oligopoly. The Journal of Political Economy, 72(1), pp.44-61.

Teece, D. J. 1992. Competition, cooperation, and innovation: Organizational arrangements for regimes of rapid technological progress. Journal of Economic Behavior & Organization, 18(1), 1-25

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