Assessment Description.

Report Style :

You are to pretend to be the International Business Development Manager of a large multinational

corporation. Your report outlines a new product/service or market extension of an existing

product/service into a new international market for this company. Choose a famous company to

pretend to be working at and a new country to make market entry into, on behalf of this company.

Submit a 2000 word individual PDF version report on turnitin.

• Minimum of 12 credible sources including journal articles, books and supporting

industry/professional references.

• References from lecture and tutorial slides not considered credible references.

Assessment Details:

Please focus on the following four themes.

(1) Situational analysis of market entry into the new international market

(2) Analysis of the market entry modes and one recommended mode of entry

(3) Application of effective marketing mix strategies for successful outcomes

(4) Implementation strategies in the new marketplace addressed.


 Assignment Submission

The report files must be submitted by the due date as a ‘PDF’ document to avoid any technical issues

that may occur from incorrect file format upload.

• Uploaded files with a virus will not be considered as a legitimate submission and regular

penalties will apply.

• The Turnitin system will notify you if there is any issue within the submitted file.

• In this case you must contact your lecturer via email immediately and provide a brief

description of the issue and a screen shot of the Turnitin message.

• You are also encouraged to submit your work well in advance of the time deadline to

avoid any possible delay with the Turnitin similarity report or any other technical

difficulties that may arise.

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