I need an explanation for this Marketing question to help me study.
Identify a time when you believe a company acted unethically. Describe the situation and discuss the action on the part of the company that led you to this conclusion. Was it anything to do with the final product or service? Was it associated with the company’s supply chain or labor pool? Did it have to do with the environment? Did they handle consumer information unethically?
Now, examine this from a consumer behavior perspective. When you assessed the situation as unethical, what did you do? In your own words, respond considering the following: Did you stop purchasing products or services from the company? Did you share this information with friends and family? Did you share your findings online? Why or why not?