I need guidance or your input on considering the rate of the marketing of medical/pharmaceutical products by the drug companies. There is growing concern from consumer groups and the medical community regarding current marketing practices which result in overconsumption or no medical benefit. What do you think their impact is on social values, morals norms and the nursing practice itself?
The problem is that the US is a corporation/consumer nation. That means that corporations do whatever they feel is necessary to make a profit while consumers try to get “things” at the best possible prices. I’ll call this “The Battle.” In the 1980’s, the federal government allowed drug PLACE ORDER FOR A COMPLETE AND CUSTOMIZED ANSWER to advertise directly to the public instead of through physicians and pharmacists. This is known as Direct-to-Consumer (DTC) Advertisements. PLACE ORDER FOR A COMPLETE AND CUSTOMIZED ANSWER the Food and Drug Administration website:
“DTC ads are published in magazines and newspapers that are distributed to a general audience rather than to healthcare providers such as doctors, PLACE ORDER FOR A COMPLETE AND CUSTOMIZED ANSWER, and pharmacists. DTC ads can also be broadcast through television or radio. Other types of materials, such as brochures, booklets, or PLACE ORDER FOR A COMPLETE AND CUSTOMIZED ANSWER distributed to patients, caregivers, or other non-healthcare providers are considered DTC promotions. While many people would think these are ads, they are technically considered a different category, called promotional labeling.”
So now doctors and nurses are caught up in The Battle between drug companies and patients and this becomes an ethical or moral issue for us. Patients have certain concrete expectations when they walk into a doctor’s office. They want………….PLACE ORDER FOR A COMPLETE AND CUSTOMIZED ANSWER…………….