I’m trying to study for my Marketing course and I need some help to understand this question.
Application Paper (4 questions 5 points each. Each question need an introduction. body at least 3 paragraphs. and conclusion. Provide references and in text-citations in APA format)
1.- Go on the Internet and choose one of the major health insurance companies: Aetna, Blue Cross and Blue Shield, TriCare, United Healthcare, Wellcare, or another that you are interested in learning about.
Then, write a 3-5 page paper (excluding cover and reference pages) on the company’s history, available insurance products, organization, number of enrollees, and financials. APA format is required.
Question 2. The Good, the Bad, and the Ugly
We’ve all heard the cliché that “nice guys finish last.” Is this true in marketing? Do firms that use good ethical practices have an advantage or disadvantage? Do you think consumers will pay a few cents more for non-polluting soap or environmentally friendly food products? Even popular movies have raised this question. In the film, “Heaven Can Wait,” Warren Beatty plays Joe Pendleton, a former NFL quarterback who came back to life as a CEO after a fatal accident. Joe tells his executives that he wants his company to be the “good guy tuna company.” Joe believed his customers would pay a little more to not kill dolphins. This sounds good in the movies, but is it true in real life? How about for you and your family?
Now, select a company that you believe has exceptionally good, or bad, ethical practices. Begin by describing the actions or activities that you believe demonstrate why you selected them. Be very specific so that we are clear on why the firm does, or does not, demonstrate good corporate social responsibility. In your discussion, include if you believe they are at an advantage or disadvantage due to these activities, and why. You should also select at least one of Saint Leo core values and describe why the firm either does, or does not, demonstrate that value.
Use specific examples to support your opinions. Don’t forget to include your personal experiences with the company and with our core values. Please type the name of your firm in the title of your post (e.g., TOM’S SHOES) so your classmates can easily see it. Any firm can only be used ONCE – first come, first served!
Question 3.- You have learned that the U.S. has a large aging population that continues to increase the demand for long-term care services from in-home care to facility residential care. You have also learned several milestones that have helped to bring attention to mental health conditions and interventions, for example, the implementation of SAMHSA.gov.
Write a 3-5 page application paper (excluding cover and reference pages) on the opportunities and challenges long- term care and mental health services create for health care administrators now and beyond. What knowledge and skills do the health care administrators and nursing home administrators need to have in order to meet the challenges of these two service types? APA format is required.
Question 4.- Identify and describe factors are driving the health care professional labor shortages in the U.S.? What are some solutions the government and private sectors have implemented, or may implement to alleviate shortages?