Using a magazine, newspaper or reputable internet site, find at least three vitamin advertisements. Discuss advertisers’ claims to determine whether they are valid based on what students have learned.
Find at least three vitamin advertisements
Using a magazine, newspaper or reputable internet site, find at least three vitamin advertisements. Discuss advertisers’ claims to determine whether they are valid based on what students have learned. Evaluate the content of advertisements in terms of honesty, safety, truth in advertising, and cost.
Discussion responses should be on topic, original, and contribute to the quality of the discussion by making frequent informed references to lesson materials and Seminars. Initial Discussion responses should be around 150 words. Responses to your classmates or instructor should be around 75 words.
Make two or more responses to classmates that are thoughtful and advance the Discussion. Responses should be formatted using APA style guidelines.
Vitamin Advertising: What’s in the Mix?
As the US population ages and becomes more active in safeguarding its health, vitamins are playing an important role in their healthcare regimens. According to the MARS Consumer Health survey, 68% of Proactive Healthcare Consumers believe vitamins and nutritional supplements make a difference in long-term health, while 59% have taken vitamins in the last year. As a result, the vitamin and supplement business has been achieving steady growth of 5-7% per year within the US, reaching over $32 billion in annual sales in 2014 according to Euromonitor.
With numerous well-funded players, the result has been lots of competition. Lots of advertising as companies compete for market share. Indeed, advertising spend for the category totaled $346 million in 2014. Through analyzing ad expenditure trends, we determine which companies are driving the conversation around vitamins – also whether they’re getting the most value for their money.