what are the risks and benefits of expanding disney brand

what are the risks and benefits of expanding disney brand

1) What does Disney do best to connect with its core consumers?

It can be seen from the text that by the 1970s Disney concentrated on customers comprising of children, families and adults. From 1980s, it adopted strategy to reach older audience. Now its market consists of all ages, cultures.
Today, it is one of the leading diversified international entertainment company which comprises of five segments: The Walt Disney Studios, Parks and Resorts, Disney Consumer Products, Media Networks a d Interactive Media. This diversification provides sufficient chances for all kinds of customers to select services.
Besides, they used emerging technologies to connect with customers. This help customers to be served more conveniently and entertainingly.
Disney core value, as committed by its CEO in saying Disney’s greatest challenge today is to keep a 90-year-old brand relevant and current to its core audience while staying true to its heritage and core brand values.

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2) What are the risks and benefits of expanding the Disney brand in new ways?

Disney connect with their core costumers by by developing their own brand for entertainment not just for children but for the whole families. Disney ensures they produce quality entertainment and fun made of iconic and moving characters and stories. It is very important that Disney innovates.
Only by constantly innovating and pushing the boundaries of not just animation but also what Disney became as a business was the company able to go from a moderately successful animation studio to a complete entertainment experience – with theme parks, merchandising, cruise ships, and so forth

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“We’ve all known the power of attracting emotions through strong storytelling, and that’s what makes Disney so unique. At Disney, it’s about the power of narrative and being able to create a world with a theme and characters, to draw emotions that are common to all people around the world.
Disney’s “content marketing” strategy goes in reverse compared to most brands. Meaning, where most brands start with a physical product and then build a story around it in the form of “content marketing,” companies like Disney do exactly the opposite.
In order to ensure Disney can continue providing quality entertainment that measures up to its previous standards and the expectations of its customers, the company protects its rights. In order to prevent their brand from becoming diluted, Disney wants to be notified of cases of infringement.
Disney’s products were earlier available in the media and entertainment industry. Nevertheless, the company has included products in the parks and resorts industry via expansion and diversification and the retail industry via the sale of consumer products in its amusement parks, stores, and other places.

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