The most common type of contractual vertical marketing system is a franchise organization. Visit the International Franchise Organization (Links to an external site.)Links to an external site. and fin
The most common type of contractual vertical marketing system is a franchise organization. Visit the International Franchise Organization (Links to an external site.)Links to an external site. and find a franchise that interests you.
Discuss
Make a post thatdescribes the franchise you chose. Besides the course text, you might want to gather information from current business periodicals and news.
Identify which type of franchise it represents and research the market opportunities for that product or service. Be specific, but limit your initial posting to 400 words – bearing in mind that this is a discussion activity, not a research paper.
One of the goals is to learn from the collective knowledge and skills of your peers and the instructor. In addition to your opening posting, you must respond to at least two of your classmates’ responses. Your two required commentary postings to your classmates must be a minimum of 150 words each, but why stop there? Feel free to drop a line or two to as many of your classmates as you can! Your postings should be made on the various day of the week. Please consult the grading rubric for detailed evaluation criteria.
