Question ­ Prepare an analysis of the Sterling exchange rate volatility for the past five years, its causes

and the effects this has on businesses trading internationally.

In your report you should:

Explain the method you have used to research the topic

Present your findings, conclusions and recommendations as appropriate

Your completed End of Module Project should be in the form of a written report of between 1,500

and 2,000 words.

The learning outcomes for this assignment are:

Comprehend the role of key supranational organisations.

Display a critical appreciation of organisational functions in an international context

Must Read for the above findings ­

Required Reading: For this unit you should read the following from the core text:

Wall, S. Minocha, S and Rees, B. (2015). International Business (4th Ed). Harlow: Pearson


Chapter 7 ­ International Strategic Issues

Additional Reading: Chapter 4 from Stonehouse, G. Campbell, D. Hamill, J. Purdie T. (2004). Global

& Transnational Business: Strategy & Management.

Yip, G. (1989) Global Strategy … In a World of Nations?, Sloan Management Review, Fall 1989, 29­


Hamel, G, and Prahalad, C. (1985) Do you really have a global strategy?, Harvard Business Review,

July­August, 139­148


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