Question Prepare an analysis of the Sterling exchange rate volatility for the past five years, its causes
and the effects this has on businesses trading internationally.
In your report you should:
Explain the method you have used to research the topic
Present your findings, conclusions and recommendations as appropriate
Your completed End of Module Project should be in the form of a written report of between 1,500
and 2,000 words.
The learning outcomes for this assignment are:
Comprehend the role of key supranational organisations.
Display a critical appreciation of organisational functions in an international context
Must Read for the above findings
Required Reading: For this unit you should read the following from the core text:
Wall, S. Minocha, S and Rees, B. (2015). International Business (4th Ed). Harlow: Pearson
Chapter 7 International Strategic Issues
Additional Reading: Chapter 4 from Stonehouse, G. Campbell, D. Hamill, J. Purdie T. (2004). Global
& Transnational Business: Strategy & Management.
Yip, G. (1989) Global Strategy … In a World of Nations?, Sloan Management Review, Fall 1989, 29
Hamel, G, and Prahalad, C. (1985) Do you really have a global strategy?, Harvard Business Review,