Describe the business-level strategy that Tesla employs. Does it trend more towards a low-cost leadership strategy or is it more of a differentiator? Does it target several broad consumer segments or focus on a few? What value does it offer customers?

Describe the business-level strategy that Tesla employs

Firstly, describe the business-level strategy that Tesla employs.

Secondly, does it trend more towards a low-cost leadership strategy or is it more of a differentiator?

Thirdly, does it target several broad consumer segments or focus on a few?

Fourthly, what value does it offer customers?

Additionally, some things you will want to consider here is how does Tesla support its strategy?

Finally, what processes are in place in the value chain to enable a cost leadership strategy for example?

More details;

What is Tesla’s business level strategy?
Tesla, Inc. uses market penetration as its current primary intensive growth strategy. This intensive strategy enables business growth by increasing sales revenues in current markets. For example, with aggressive marketing, the company aims to rollout and sell more of its electric cars in the United States.

What business strategy does Tesla use?

Tesla’s business model is based on a three-pronged approach to selling, servicing, and charging its electric vehicles. Direct sales: Unlike other car manufacturers who sell through franchised dealerships, Tesla uses direct sales.

Which of the five generic competitive strategies discussed in Chapter 5 most closely approximates the competitive approach that Tesla is employing?

Of the five generic competitive strategies, a focused low cost strategy, most closely approximates the competitive approach that Tesla is employing.

What is Tesla’s strategic plan?

The strategy of Tesla is to enter at the high end of the market, where customers are prepared to pay a premium, and then drive down market as fast as possible to higher unit volume and lower prices with each successive model.

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