ALC202 Assignment 1 Marking Rubric
Marking criteria Poor Satisfactory Good Very Good Excellent
Choice of advertiser/product/service and advertisements, and
outlining of historical context of advertiser/product/service.
• ads cover > 40 years with each ad from different decades
• relevant cultural significance of advertiser and product/service
Analysis integrates:
• key concepts
• semiotic keywords
• external and internal sources and readings
Analysis of changing historical context through:
• Correlational and comparative analysis of ads over the time
period
Coherence of argument and conclusion:
• Links specific analysis to critical understanding of advertising
as a form of communication and an industry
Style and referencing:
• Grammar, sentence structure, spelling.
• All sources (including ads) appropriately acknowledged and
referenced.
• Appropriate use of quality references

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