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Module learning outcomes being assessed
1. Understand and critically analyze markets and industries in the new emerging economies
2. Understand the nature of doing business in emerging markets
3. Assess the nature of risks and opportunities in emerging markets
4. Appreciate the nature of the new global business environment especially the geopolitical dynamics of countries as well as the role of governments and other institutional actors

Assessment Information

This assignment requires you to write a 2000 word market analysis report on ONE emerging market of your choice.

Please note:

? the market you select MUST BE DIFFERENT to that selected for Coursework 1. ? this analysis should be of the emerging market as a whole, it should NOT focus on one industry or company.

Your report should identify:

1. the features of the local business environment that make your chosen emerging market an attractive destination for international business now and in the future. How is the economy performing? What factors and trends are likely to shape its future potential as an emerging market? 2. the main competitive, legal and cultural risks and challenges that international businesses operating in your chosen emerging market will encounter. For example, does the legal system give companies confidence they will be able to protect their (intellectual) property rights? How might the values and norms, societal characteristics, customs, ethics and other peculiarities of your chosen emerging market affect the conduct of business? Will new entrants face intense competition from incumbents and state-owned enterprises?

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3. the entry and long-term strategies that businesses could adopt to mitigate the risks arising from the challenges in your chosen emerging market. What kinds of entry strategies are possible? Does government restrict foreign investment? How can foreign firms win market share from incumbents? 4. key recommendations for businesses who wish to engage with your chosen emerging market

This assessment will assess the module learning outcomes 1, 2, 3 and 4 and makes up 50% of the overall module mark.

Word Count Limit

Your word count includes in text citations but not the final references or appendices. If you are more than 10% over or under the word count limit you may lose marks as a 10% penalty applies.

The contents of your References and Appendices are not normally given a specific mark (though they may contribute to your overall mark, as detailed in the assessment criteria). We therefore recommend that you only use Appendices for supporting material and not for the substantive part of your work.


As part of your study you will be involved in carrying out research and using this when writing up your coursework. It is important that you correctly acknowledge someone else’s writing or thoughts and that you do not attempt to pass this off as your own work. Doing so is known as plagiarism. It is not acceptable to copy from another source without acknowledging that it is someone else’s writing or

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thinking. This includes using paraphrasing as well as direct quotations. You are expected to correctly cite and reference the works of others. The Centre for Academic Writing provides documents to help you get this right. If you are unsure, please visit

Turnitin includes a plagiarism detection system and assessors are experienced enough to recognise plagiarism when it occurs. Copying another student’s work, using previous work of your own or copying large sections from a book or the internet are examples of plagiarism and carry serious consequences. Please familiarise yourself with the CU Harvard Reference Style (on Moodle) and use it correctly to avoid a case of plagiarism or cheating being brought. Again, if you are unsure, please contact the Centre for Academic Writing or a member of the course team.

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