This assignment is designed to help you learn about consumer behaviour and how an understanding of such behaviour is important to brands. You should review a brand of your choice to:

1. Review critically an advert for the brand and evaluate how well it works
2. Devise a new communication campaign for the brand

Specifically you should:

Choose a brand (Audi car)

Choose and review an advert for your brand. Please use this Audi TV Ad for this assignment https://youtu.be/I2j2-DqcPfM. Its called The Comeback.

A TV advert gives you more scope for analysis because there will be more images and also sound. Analyse critically how the advert works. What images are used? What components are used? Why have they been used? What colours are used and why? Music? Words? Symbols? How well do they work? What are they trying to express?

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