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  • Complete a SWOT analysis. Assess Vincor’s global position in the wine industry. Does it make sense for Vincor to try and become a global top 10 player? Why?
  • Should Vincor concentrate on further developing the United States market or expand into geographically distant country such as Australia? Remember to provide full justification for your answer and to consider the pros and cons of both options.
  • Review Vincor’s mission statement. Is it a good mission statement? Would acquiring Goundrey fit into Vincor’s overall strategy?
  • What do you recommend?

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