The Ultimate Guide to STP Analysis in Business: Strategies and Applications
STP analysis is a fundamental tool used in marketing and business to help organizations identify their target customers, develop effective marketing strategies, and gain a competitive advantage. Specifically, STP stands for Segmentation, Targeting, and Positioning. This guide provides a detailed overview of STP analysis, its importance, strategies, and applications. Definition of STP Analysis STP analysis is a marketing technique that helps businesses understand their target customers, segment them into groups, and then develop strategies to target those groups effectively. Moreover, the primary aim of STP analysis is to identify the most profitable customers and to create a value proposition that