Can Alibaba compete in the global e-commerce market?
1. CASE QUESTION Founded in 1999, Alibaba Group has quickly emerged as the largest Chinese ecommerce company and transactions on its online sites totalled US$248 billion in 2014, more than those of eBay and Amazon.com combined. The company primary operates in China and provides C2C (consumer-to-consumer), B2C (business-toconsumer) and B2B (business-to-business) sales services via web portals. With its’ IPO (initial public offering) on NYSE (New York Stock Exchange) in September 2014, the company is expanding into the global e-commerce market. Alibaba Group’s mission is to make it easy to do business anywhere. As Alibaba Executive Chairman Jack Ma said at the World Economic Forum in Davos 2015, he wants Alibaba’s online platforms to serve 2 billion consumers all over the world, while helping 10 million small businesses outside of China sell into global markets.
Questions: How Alibaba Group has made it easy to do business in China and achieved a great success? Can the company replicate its China strategies elsewhere as it expands into other countries and achieve competitive advantages in the global ecommerce market? Search information (e.g. newspapers and other media outlets) relevant to the case and answer the case questions through reference to relevant theoretical concepts and frameworks introduced in the lecture program.
· Tables, figures and any appendices should be neat and properly labelled and referred to in the body of the paper. · Side margins must be at least a 3cm to allow sufficient room for comments · Number each page and use a font of at least 11 pt. · Assignments should not exceed the word limit (2,000 words, excluding bibliography)
2. Assignment should include some of the theories listed below:
-International business strategy, e.g FPI FDI, international corporate governance, international business ethics, RBV, sustainable competitive advantages, BPO, EDI
-Michael porter five forces competition
-transaction specific investment
-international alliances & tapered integration
-trust (process based, charcter based, institution based)
– The dynamics of MNE growth – A) sequential internationalization • stages model • geographic expansion • diversification • functional migration – B) accelerated internationalization • corporate venturing • entrepreneur start-ups
2. MARKING CRITERIA 85+ (HD) An outstanding piece of work, showing total mastery of the subject-matter, with a highly developed ability to analyse the case question by synthesising and applying relevant theories and concepts introduced in the unit. All objectives of the set assignment are covered, and work is free of errors with a very high level of technical competence. There is evidence of a high level of critical reflection. The assignment demonstrates originality of thought, with ideas and arguments expressed with strong logic and fluency. 75-84.5 (D) An excellent piece of work, showing a high degree of mastery of the subject-matter, with a well-developed ability to analyse the case through synthesising and applying knowledge and concepts introduced in the unit. All major objectives of the set assignment are covered, and work is free of all but very minor errors, with a high level of technical competence. There is evidence of critical reflection. Ideas are expressed clearly. 65-74.5 (C) A good piece of work, showing a sound grasp of the subject-matter, though possibly lacking in the breadth and depth required for a first-class mark. A good attempt at analyse the case through the application of theories and concepts introduced in the course, but such attempt may be more limited in scope than that required for a mark of 75+. Most objectives of the assignment set are covered. Work is generally technically competent, but there may be a few gaps leading to some errors. There is some evidence of critical reflection. Ideas are expressed with clarity, with some minor exceptions. 50-64.5 (P) A fair piece of work, showing some basic grasp of major elements of the subject-matter but possibly with some gaps or areas of confusion. Only the basic requirements of the work set are covered. The attempts at analysing the case and applying theories and concepts are superficial and limited, with a heavy reliance on descriptive information rather than critical analysis. Work may contain some errors, and technical competence is at a routine level only. Expression of ideas and arguments may appear confusing and random. 30-49.5 (F) A poor piece of work, showing some familiarity with the subject matter, but with major gaps and serious misconceptions. Only some of the basic requirements of the assignment set are achieved. Little or no attempt at analysing the case through the application of knowledge taught in the subject. A low level of technical competence with many errors. Inability to put forward arguments or logical reasoning. Ideas are poorly expressed and structured. The author would apparently find it difficult to study the topic at a higher level. 0-29.5 (F) A very bad piece of work, showing that the author has failed to engage seriously with any of the subject-matter involved, and/or demonstrates total confusion over the requirements of the work set. There are serious gaps in knowledge of the subject-matter. Few or none of the basic requirements of the assignment set are achieved, and there is an inability to apply theories and concepts introduced in the subject to address the case question. Technical competence is poor, with many serious errors. The level of expression and structure is very inadequate. The author would apparently not be capable of studying the topic at a higher level. It is very unlikely that work of a passing standard would be produced even if the author were given the opportunity to repeat the work.