Length: 2500-3000 words

 

Task

This Major Assignment is in two parts and together creates a complete International Business Report. This assessment item is Part 1 of this report.

Your task is to:
 

  • Choose an organisation
  • Select an overseas country of your choice
  • Conduct a analysis of the macro environment (ie the economic, political, legal, cultural and ethical environment) that your chosen business would need to be aware of if they were going to “do business” in this country.


Most companies have websites from which you should be able to acquire sufficient information to address this assignment task. Students may choose to conduct this analysis on their current workplace organisation. However, if choosing your own organisation the country selected must not be one in which your company currently operates. If you are having trouble identifying an organisation for this report then please contact the lecturer who will be able to provide you with a choice of companies based on case studies.

Note that you need to ensure that you refer to the theory covered in the topics 1 to 6 within your report and find additional relevant literature. This should not be a general descriptive report, but rather must be a report that explains the relevant theory relating to international business, as well as using it to analyse the environment. That is, when providing data on type of government or economic factors you should not just state the information but you should also explain how it is significant and why it is of interest/importance to your particular organisation.

Your assessment should be prepared in report style format and should include the following content:
 

  • Executive summary of main findings of report
  • Introduction to the report
  • Brief company background including why it might consider overseas expansion (Topics 1 & 2)
  • Brief introduction to chosen country
  • Economic Analysis (Topics 3 & 4)
  • Political & Legal Analysis (Topic 5)
  • Culture and Ethics (Topic 6)
  • Conclusions
  • Reference list (in APA format)

Rationale

This assessment has been designed in order to:
 

  • assist you to develop and demonstrate your learning about the nature of international business and the importance of macro-environmental scanning and research, focusing on Topics 1-6;
  • allow you to develop your information searching and critical thinking skills; and
  • provide you with further experience in academic writing.


It addresses the following learning objectives for this subject  
 

  • be able to describe international business practices and discuss how they are being shaped by economic theories, financial, socio-cultural and political forces; with particular emphasis on the business practices of Australia’s major trading partners;
  • be able to identify general, and special problems, issues facing managers of international business operations
  • be able to investigate different socio-cultural and ethical environments in the international arena and explain the implications for conducting business.

Marking criteria

A copy of the marking guide for this assessment item follows.
 

1 – Executive Summary 

 

Provided a concise summary of the findings of all sections of the report. Findings for all important factors were provided in the summary. Evaluation of implication demonstrates strong understanding of macro environmental risks and opportunities.

 

 

2 – Introduction covering scope of report, introduction to company, brief background and identification of chosen overseas country. (10 marks)

 

 

Background information on the company demonstrates ability to research and synthesize information into a clear and concise exposition of knowledge. Scope of the report clearly and concisely articulated. Clearly identifies chosen overseas country and provides clearly articulated yet concise justification for choice.

 

 

3 – Macro, analysis & discussion of implications (Economics, political, legal, socio-cultural sections) 

 

 

 The economic, political, legal and socio-cultural section presented relevant data and drew clear and concise connections to key concepts/theory. Analysis of the data in relation to the chosen country clearly outlined relevant implications for the chosen firm and demonstrates ability tosynthesise and extract relevant information only. Evidence of research using a wide range of authentic , current and relevant data sources (eg CIA, Austrade, WTO, Economist, Transparency International and beyond).

 

 

4 – Overall knowledge and application of cultural frameworks 

 

 

Demonstrates excellent research into the chosen culture. Effectively synthesizes information to identify important elements. Provides and insightful analysis into deeper aspects such as values, attitudes and communication styles using theoretical frameworks. Draws connections with wider macro-environmental elements and evaluates implications for management of chosen firm demonstrating strong insight and analysis.

 

 

5 – Discussion of ethical & CSR issues 

 

 

Excellent research into ethical & CSR issues international manager is likely to face in environment. Links analysis to cultural aspects. Strong ability to synthesize information, analyse implications and relate to theory.

 

6 – Structure, organisation, presentation and grammar

 

Organisation and presentation was of an excellent standard. Presentation follows guidelines.

Fluent writing style. Grammar and spelling accurate.

 

 

7 – Research and referencing

 

Consistent and sustained acknowledgement of sources of information and data throughout report. Excellent referencing with majority of citations correctly adhering to APA method. Comprehensive reference list.

Wide variety of up to date, authentic and appropriate sources used in appropriate context.

 

Presentation

This assessment item is to be presented in Report format. Information about the structure and nature of reports is provided elsewhere in this Outline.

Requirements

The following is a useful self check guide:

Structure and Content
Are all areas covered fully? Does the report include clear explanations and understanding of the relevant information? (i.e. not merely descriptions) Do you clearly demonstrate that you understand the significance of the macro-environmental variables for the entry of your company into the overseas country? Are the arguments convincing and well supported? Is there clear evidence of an understanding of the fundamentals of theory relevant to international business?).

Arguments

Quality of the arguments: Is some in-depth analysis evident or has the source material presented been accepted uncritically? Is the content simply a description rather than analysis? Is there strength and substantiation of arguments through supporting evidence (eg, established theory, examples, critical reasoning, etc).

Sources & breadth and depth of reading: Has research from a range of authoritative sources been integrated into your work? Is a critique of the readings reflected in the report?

Expression and Presentation:
 Is the report developed logically and well-structured? Does the writing flow well? Is the overall impression of a convincing professional report, with credible logical arguments supported by theory and facts from published sources? Is the style concise and lucid to give a coherent succinct summary, or is it difficult for the reader to get the point? Is the grammar and language appropriate for a postgraduate level academic report? Is there overall quality of the written expression, punctuation, spelling and grammar? Does the report have good overall appearance and layout

 

 

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