Refer back to the brand chosen for the Wk 1 assignment.
Conduct a brand audit for the brand using the Rolex Brand Audit as a guide from Ch. 8 of Strategic Brand Management.
Note: Access the Ch. 8 reading via this week’s Learning Activities folder.
Create a 10- to 18-slide MicrosoftÂ® PowerPointÂ® presentation, with speaker notes, to deliver your brand audit.
Include the following:
o Brand inventory
o Brand exploratory
o Strategic recommendations
o Tactical recommendations
o Student develops his or her own original recommendations based upon the analysis of the audit components. This is much more than only a historical review.
Cite all sources according to APA formatting guidelines. A minimum of three correctly sited APA references along with an APA reference list are required for this assignment.
Submit your assignment.