You are to critically assess and document the following dimensions:

? Generic business strategy

? Organizational culture

? Formal organizational structure

You need to clearly articulate the conclusions that you draw about these

dimensions individually. What linkages and consistency can you identify or

infer within these dimensions?

The purpose of this assignment is to provide an opportunity to utilise your

knowledge of strategic management to assess three key aspects of the

organisation of your choice.




The main body of the report should be typed one and half space, using Arial

point 12 type face. You can also attach appendices to the report to provide

coverage of information that, because of the report length constraint, could

not be included in the main report. There is no limitation on the length of the


1. An ability to utilise sources such as the Internet and University library

facilities to search, locate and summarise data relevant to the


2. An ability to assess organisational culture

3. An ability to utilise appropriate theories about business strategy to

assess the relevance of the three dimensions for the chosen


4. An ability to assess the formal organizational structure and its impact

on communications and decision making

5. An ability to utilise appropriate theories to assess the linkages

between specific dimensions of strategy

6. Presentation of an appropriate arguments to justify your conclusion

about the consistency and linkages in the chosen organisation

7. An ability to present a well written, well­structured report


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