I’m trying to study for my Marketing course and I need some help to understand this question.

Simple work guys…. Just answer the questions for the Case Attached.


A one or two sentence answer is appropriate for question1.

Please give me 3 to 5 sentences for question 2.

1.Was the company’s reaction appropriate to your international concerns?Why or why not.

2.Drawing on any or all of the company divisions – finance, product managers, promotion/public relations, legal, human resources perhaps –describe what you feel needs to be the company’s international reaction, ifany. Are there any specific markets more volatile than others?

Attached is the Case to be read.


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